Rule of Thumb: If you don’t have money, you’re probably gonna need time. And that’s what you’ll notice about each of the methods discussed below.
The good news though, is that you can always give these tasks to someone else on your team. But if you’re a one-man shop, you’ll have to tough your way through.
The first thing you need to do, and this is an absolute must, is create a client avatar or buyer persona. Who is your ideal customer?
You can use a free tool like Hubspot’s Make My Persona.
That will take you about 5 -15 minutes, depending on how well you know your target audience. In addition, you’ll also need to answer questions like:
- Who do they currently go to for the product/service I’m offering
- Where are they found on the internet (which Facebook pages do they like, what groups are they a part of?)
Why is this important? This will save you so much time further along in the process as you will later see.
Method 1 – Cold Emails
What’s unique here is that you will be using Facebook. So open up Facebook in your browser and type in a keyword or a keyword phrase. For example ‘Restaurants’ or ‘Restaurants Lusaka’. Make sure you add a location to your search query to only get results relevant to your city or province. For example if you’re a company that sells to pharmacies in Kitwe, I would recommend searching something like ‘Pharmacy Kitwe’. To narrow the results even further, click the ‘pages’ tab.
Now one at a time, you want to open each page in a new tab. Get the email address and name of the business owner/manager.
I will do a post where I share all the best free tools to use for your cold email campaigns in the future, but for now I’ll simply explain how it works.
For those of us who don’t know, a ‘cold email’ is simply an email intended to create business with someone who has no idea who you are prior to that email.
It all starts with lead generation.
* Lead Generation Definition: The process of acquiring contact information along with other details about a potential client for the purpose of contacting them in future with such business in mind.
** Sorry, I didn’t have time to finish this post, but it was already published 😀 **